“Healthcare is complex and matrixed, and it’s assumed that we deliver excellent care, but we need validation from our patients on whether we are hitting our mark,” says Stephanie Guzik, MBA, BSN, RN, CHRC, vice president of patient experience and patient services at the University of Texas Medical Branch. “Patient satisfaction surveys are an important barometer because they provide direct, unfiltered insights into the experiences and expectations of the patients, their family and communities we serve.”